This week I have been working a lot with people on how to become a better

“feedbacker”. While working with Management- and middle management people, I have discussed the question, which is so important, but so seldom asked. Why is it so common, that an assignment is handed over from the boss to the employee with the expectation, that the result will be exactly the way the boss wanted it to be? And why does it fail over and over again? Well, in my opinion there is an important question lacking in this process. We usually are quite good at

finding out, that someone wants to do the job and that the person has the right qualifications do get on with it. Usually there is also an understanding, what resources are needed to fulfill this work. But then….. To really make sure you are on the same level with each other and that you are really in agreement, the manager/editor should ask the employee HOW he/she is going to fulfill the assignment! The answer to the question “Why” guarantees an understanding, an agreement and a result, which could

be measured and feedbacked upon. With quality! I only wish this question would be asked more often in the journalistic business!